It looks as if Gillette is using the RFID to track customers and their potential "threat".
Image 1: When the customer picks up a Gillette product, the RFID chip triggers a camera to take a picture of the customer in the aisle, then later at the check-out stand. The two pictures are later compared to ensure that everyone who picked up a Gillette product paid for it later.
Image 2: When the customer picks up the product, the RFID chip also acts as a tracking device, following the customer's movements throughout the store. It can track multiple chips at once, allowing security to see where all packages are at all times.
The system also gives detailed readings of the theft threat level of each customer. The words on the below picture are hard to read so I will re-type them below the picture. It is very disturbing...talk about Thought Police.
Customer 1:
3 packs Mach 3...
normal purchase is 3 two-unit packs...
not yet paid for...
selected 4.21 minutes ago...
all removed from shelf within 34 seconds...
95% risk: products together
70% risk: theft in progress
Click here to watch a promotional video featuring a Gillette-sponsored MIT researcher. The video explains how the Gillette "smart shelf" takes shoppers' photos when RFID-enabled razor packages are picked up.
Scary stuff if you ask me.
~Elissa
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